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4 Ways To Fairly Use Other People’s Content

Whether it’s for our blog, newsletter, social media updates or something else, we’re all a little obsessed with content right now. And who can blame us? The search engines have been clear that it’s...

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Small Business SEO Trends to Keep an Eye On

As we approach the end of the year it’s obviously a nice time to take stock and make sure all your logistical ducks are in a row , and that’s true of SEO and online marketing as well. Lots of smart...

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Selling Innovation: The Data (chapter 6)

The innovation economy shifts daily. New or updated products and services change the landscape at an ever increasing rate, and occasionally a truly disruptive innovation enters the market forcing...

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Never Been A Better Time To Start A Company

One big obstacle to starting a business is gone, marketing overhead for entrepreneurs can be as low as $50 a month. Continue reading → [via Innovation Excellence] Follow us @innovationheat – lists /...

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Writer’s Block? 6 Strategies to Make Sure You Never Run Out of Ideas or...

If you run a small business, a blog, or work in any type of field that requires writing, you’ve most likely experienced writer’s block at some point in time. Writer’s block is being unable to either...

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6 Companies Killing It on YouTube – What You Can Learn

Video marketing is only continuing to become more of a “must-have” for company marketing strategies. Studies show that watching video is one of the most common activities by smartphone users. Just...

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What’s Hot for Email Marketing This Year?

Even as new ways for marketers to reach their audiences continue to emerge and gain popularity, email marketing remains one of the most effective online strategies for growing your business. In fact,...

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How to Build a Better Content Marketing Strategy Through Collaboration

Two heads are better than one. It’s a cliché and common phrase, a statement as to the efficiency of working with another to come up with great ideas. It doesn’t just apply to brainstorming, either. A...

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Thought Leader Wanted

We live in an increasingly complex world where both the volume of change and the pace of change are accelerating. But it is not just change that is accelerating, choice is proliferating as well....

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U.S. Trademark Law: When First Isn’t Good Enough in Branding

First isn’t always good enough for brands, and that’s a lesson many small businesses learn the hard way. That’s because “first” means something different in the United States than it does in most...

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How to Use the Right Photo to Boost Your Brand

Pictures have the ability to tell our stories better than written word. A resume may list your volunteer work with a non-profit that creates urban gardens for low-income communities, but a picture of...

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The 5 People You Need In Your Digital Marketing Dream Team

When you first get started in business, you and maybe one or two other people wear all the hats. Not only are you the owner of your business, you’re its accountant, IT manager, customer service...

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3 Ideas to Help You Pick the Right Marketing Season for Your Business

Companies are introducing new products around the world every year. So why do many familiar products continue to line the shelves year after year gathering dust? These failures are not only...

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Expert Picks for the Best Content Marketing Tools

Content marketing is still relatively new as a digital marketing discipline, yet marketers already have hundreds of tools to help make their campaigns more effective. Some of these tools are new...

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Social Marketing Tools That Build Your Reach and Credibility

As an early adopter of media since the early 80s, I love everything about media, its immediacy, urgency, fluidity, and ability to impact the masses and unify people and ideas in real time, in the...

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5 Expensive Problems with Using Creative Commons for Small Business

The goal of U.S. copyright law is to give you legal protection of your original creative work so you control who can profit from it and when. Creative Commons is a nonprofit organization created to...

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Move Over Facebook and Twitter, Heard Reinvents Sharing

You may still get on Facebook and Twitter to respond and engage with your customers. But could it be that someday soon you won’t be using these social channels to share content or connect with those...

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5 Ways to Tell Better Stories In Your Articles and Posts

There are a lot of great content marketing resources available for entrepreneurs, but one critically important thing that’s hard to get a handle on is an issue that’s less science and more art. The...

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How Your Law Firm Can Maintain a Successful Blog (Even if You’re Too Busy)

Why do law firms need to blog? It’s a great question. Blogging is one of the most widely-used content marketing tools. Many law firms have reaped the lead-generating benefits of successful blogs. Yes,...

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Learn How to Speak Your Customers’ Language on Social

Social media can be a powerful tool for engagement. It can also feel like a total waste of time if you’re using it the wrong way. Let’s take a look at three companies who are rocking social media to...

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